Yards wanted to expand their beer lines and also celebrate their 30th anniversary in Philadelphia.
Art Direction
Brand Strategy
Creative Direction
Illustration
Package Design
Yards Brewing Company have been a staple in Philadelphia for the past 30 years starting from its humble beginnings in a garage. They are driven by their “Brew Unto Others” motto that is exemplified through quality, community, and sustainability.
The challenge I was tasked to solve was to create and implement an anniversary badge onto the existing Pale Ale beer line as well as expand the Summer Crush line with new flavors and illustrations.
Yards started to develop more flavors for their 8-bit line and I was tasked to create new designs using retro pixel art.
As Yards started to develop other lines of drinks, I was tasked to help come up with a flavor line. Fgmnt was the solution that blended the lines between beer and hard seltzers.
