The Sporting Club at Bellevue needed a new campaign and brand refresh as they re-opened for the fall.
Art Direction
Brand Strategy
Campaign Development
Marketing
Signage
Social Content
The challenge I was tasked to solve was to create awareness for past members as well as potential younger and new members that the club was opening with a new look.
After finalizing the brand strategy, the journey into brand messaging development started. The initial phase involved transforming the strategic framework into a robust and distinct creative platform. The goal was to build awareness of the relaunch and drive memberships among the target audience prior to re-opening of The Sporting Club at The Bellevue.
The campaign and brand direction helped The Sporting Club with record membership signup before the gym re-opened and continues to help set a precedent during the first year.
