Yards Brewing Co. teamed up with Phillies left fielder Kyle Schwarber to launch a campaign for their Philly Standard beer line. The campaign featured newly branded packaging, social media strategy and creative, and promotional experiences.
Art Direction
Brand Strategy
Campaign Development
Creative Direction
Package Design
Photo Shoot
Social Content
Video Shoot
Since 1994, Yards with deep Philadelphia roots and community commitment, created the Made By Phila brand platform in early 2022. As it gained further awareness, I was tasked with developing a unique, engaging 2023 campaign leveraging Yards new partnership with Kyle Schwarber, the star player for the Philadelphia Phillies, while promoting Yards Philly Standard brand family.
To solve this we came up with the “Schwarber’s Standard” campaign. That not only spotlights Kyle’s distinctive and relatable personality but also captures the authentic spirit of being a Philadelphian.
Detailed package background
Play right, work hard and have fun. Those are the standards Kyle lives by. And, come to think of it, Philly does, too. Throughout the campaign this is visually represented with the elements true to Philly with the personality of Kyle.
The collaboration between Yards Brewing Company and Kyle Schwarber, both beloved symbols of Philadelphia, has proven to be an enormous success. Awareness, engagement, and beer sales have all experienced significant growth as a result.
